6 reasons why PR works in a recession

There are six reasons why public relations is the ideal marketing communications strategy during a recession:

  1. 1. PR allows companies to do more with less

  2. 2. PR based communications are credible which is crucial in a recession

  3. 3. PR professionals become more valuable to journalists during a recession

  4. 4. PR initiatives can incorporate a wide range of effective communications techniques, providing flexibility during a downturn

  5. 5. Personal connections are better than one-way communications when business activity is slow. Digital communications and new media have opened up new distribution channels for PR, for example, discussion groups, e-newsletters, online surveys and blogs.

  6. 6. PR is measurable – a must during a recession.